As we step into a new year, it’s time to declutter our social media strategies and bid farewell to habits that may be hindering our online presence.

Here are three social media habits to ditch in 2023:

Posting generic content

In the era of personalised experiences, generic content just doesn’t cut it anymore. Instead of casting a wide net, tailor your content to cater to the specific interests and preferences of your audience.

Utilise data and insights to create content that resonates on a personal level, fostering a stronger connection with your followers.

Prioritising quantity over quality

We all know the saying – quality over quantity, but do we really stick to that when it comes to our social media posts? The obsession with churning out a high volume of posts can lead to a decline in the quality of your content.

Social Media Managers may often feel under pressure to produce a copious amount of content to meet superiors’ expectations. Yet, this is not only time consuming, but also runs the risk of leaving your audience disinterested or overwhelmed, possibly leading to unfollows.

In 2024, shift your focus from sheer quantity to meaningful engagement. Take the time to craft valuable and relevant content that adds value to your audience’s feed. Quality will always triumph over quantity when it comes to building a genuine and loyal online community.

Choosing self-promotion over your audience

Social media is not just a platform for self-promotion; it’s a space for building relationships. Instead of bombarding your audience with constant self-promotional content, engage in conversations.

Respond to comments, ask questions, and actively participate in discussions within your community. Authentic engagement fosters trust and loyalty, making your brand more relatable and approachable.

Making 2024 the best year for socials yet

Leaving these social media habits behind in 2023 will set the stage for a more authentic and impactful online presence that your audience will want to stick around for. If you can embrace personalisation, prioritise quality over quantity, and focus on building meaningful connections, this will ensure a successful and engaging social media journey in the coming year.

Looking for more helpful tips to get amp up your social media presence? Head over to our Insights tab or contact our team for a friendly chat to see how Content Swarm can help you!