Undoubtedly, Black Friday marks a busy period for businesses eager to showcase their products or services. LinkedIn is already flooded with BFCM posts, teasing forthcoming sales and discounts.
But let’s be real, joining the Black Friday hustle is tempting. Yet, making your product or service stand out in the midst of all that noise? Now, that’s a bit of a challenge.
So, how can you make it happen?
Build excitement
By now, we hope you’ve been hyping up your Black Friday discounts and sales. If not, you might be missing out on a golden opportunity! Building excitement around your offerings is key to capturing attention and ensuring your campaign stands out in the crowd.
From sneak peaks to countdown calendars, to giveaways – the options are endless! Whatever you decide to do – make sure you get in there ahead of others and clearly state how long the offer will last.
Post Black Friday follow ups
After the whirlwind of the Black Friday weekend, don’t let your marketing efforts fade into the background! Maximise the impact of your campaign by checking out your results and spotlighting them on LinkedIn for others to view and engage with.
This is a powerful method to make the most out of your campaign and maintain engagement, especially in the aftermath of an active posting period!
Utilise social media tools
It’s no secret that engagement triggers engagement, especially with platforms like LinkedIn. The recent tweaks to their algorithm put a premium on meaningful comments, making it trickier than ever to make your posts stand out.
We all could use a hand now and then, especially during busy calendar periods such as Black Friday. That’s where Content Swarm steps in as your ultimate AI sidekick.
Think of it as your go-to secret weapon for steering your business towards the right audience. How? By ensuring a steady, staggered dose of engagement with every single post.
Trial Content Swarm for yourself
You’re in luck! We have a surprise coming your way this Black Friday. If you’re interested in trying Content Swarm, then this is the perfect time to take advantage of our upcoming offer.
Keep a close eye on our LinkedIn for more information on Friday 24th!
